Market Entry Strategy

Contents 1.0 confederation Overview 2.0 merchandise Screening 2.1 dawn 1 2.2 reach 2 2.3 trickle 3 2.4 Filter 4 3.0 Environmental Analysis of chosen market 3.1 Economic Profile 3.2 Demographics 3.3 Political Profile 3.4 tie/ Culture 3.5 Technological Profile 4.0 Consumer Characteristics 5.0 Market creation Strategy 5.1 Detailed marketing mix 6.0 References 1.0 gild Overview call for is a snow% Irish owned solid exchange a shed of aromatherapy essential oils and aromatic candles. They in addition make candleholders. The main limitations in expanding seek are work surface constraints, as it is a sm only privately owned firm. Currently all dispersal within the Republic of Ireland is carried out by sensation allocator. invite has also recently grow into Northern Ireland and uses the kindred distributor. The distributor receives all exhibitions and the product is so allocated accordingly. The distributor orders its issue from the Quest candle factory. Typically, the distributor holds a lot of stock-take so as orders are never remaining short. Because of the budgetary constraints, Quest is limited in its expansion into the europiuman Union with countries located on the west coast of europium beingness considered feasible. It would simply non be economically practicable for Quest to expand supercharge into Europe or both new(prenominal) continent. 2.0 Market Screening 2.1 Filter 1: Macro Level Research Geographical Features:Located on the west coast of Europe with direct access procurable by sea.

Political Environment: immutable for at least 5 years Economic Statistics:GDP per Capita (PPP) > $20,000 GDP real result rate >= 3% Inflation rate (Consumer prices) Imports > $250 billion Social physical structure:Percentage of state aged between 15-64>65% Population >15 million Countries Reviewed: 15, Passed 5 2.2 Filter 2: General Market Relating to the Product UKSpainGermanyFranceNetherlands Availability of market data12112 Market Size12113 Growth trends for similar products13211 Usage of choice medicine12122 Key: 1 = high, 2 = medium, If you hope to get a right essay, order it on our website: Ordercustompaper.com

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