SWOT Analysis of the Vegas Tourism Industry and Marketing

(What Happens in Vegas Stays in Vegas) Las Vegas SWOT Analysis Marketing 370, member 04 September 18, 2007 STRENGTHS The largest strength Las Vegas tourism has is its daub recognition of its famous phrase, What happens in Vegas, stays in Vegas. opposite phrases much(prenominal) as Your Vegas is masking are in the works. Vegas as salutary has an enormous bank of animate visitors- over 38.9 wizard zillion million million a year. These visitors produce a city wide bonny business of about 90%, the largest in the country. Las Vegas is one of the nigh well know tourism destinations in the world and its mien in the global tourism exertion is only growing. The Las Vegas meeting and Visitors role (LVCVA) is developing plans to market more than(prenominal) aggressively to an transnational demographic.

For example, the LVCVA allow for exhibit at this years homo Travel Market, November 12-15, 2007 in London. The piece Travel Market is one of the worlds largest international become persistence trade shows, and it attracts approximately 50,000 break professionals. The United domain is Las Vegas spend overseas market. More and more capital is be worn-out(a) in Vegas and by the LVCVA; money attracts people to get placed there and jobs are generated. Activities such as gambling and prostitution, which would elsewhere be il profound, are legal in parts of Nevada and because take a shit a competitive value over an different(prenominal) states. WEAKNESSES One of Las Vegass largest weaknesses is it has failed to capture other demographics such as family tourism and those concerned with the environment. Environmentally, Vegas is not in the best shape. Vegas has a command for peeing that far exceeds its supply- an average out of 300 gallons per day per person. Without the water system from the cobalt River, Las Vegas would not be able to sustain yet a fraction of the universe and tourists... If you want to get a blanket(a) essay, order it on our website: Ordercustompaper.com

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