International Marketing Analysis

NameProfessorSubjectDateMarketing AnalysisIntroductionThis is a proposal to sell delicious and nutritious Judaical snacks in India , incorporateing mainly of breads , cakes and confections . Initially the snacks to be sold be the Hamantash , mohn kihel , strudel and Teiglach . This may be added to or changed if the take aim for it arisesThe cast of which argon found in Bombay . Although the existence of Jews is real launch comp ard to the wholly country s existence of more than than one gazillion participation , in that respect is a demand for this crossroad which is not presently addressed . This demand is sufficient to oblige a little(a) operation producing and merchandiseing Judaic snack foodsCustomer AnalysisThe customers consist of the Jewish population of India . Historically the Jewish population in Ind ia is a gr give deal bigger than its present recite however , large portions of the population have migrated to Israel or otherwise countries . In recent geezerhood , there has been no forceful decline in the population . At present , India has a population of around quint thousand Jews , although some estimates the augur at around heptad to eight thousand This is the quartern largest Jewish population in Asia with Israel , Asian Russia and Iran having the first leash largest . As mentioned above , close to of Jews are found in Bombay , although smaller communities can be found in Calcutta , Delhi , cochin , Poona and Maharashton StateIn previous eld , there has been a move to paying back the members of the Bnei Menashe community , a small group of Jews in India who has managed to move over retain Jewish practices , merely this effort has been halted due to the protests of the Indian government , this method has not been revivedFood is one of the basic call for of ma n . This product allow for answer this need! unneurotic with the need of the Jewish community to observe the kashrut , the Jewish dietary laws .

According to Daniel Elazar of the Jerusalem internality for Islamic Affairs , about 25 percentage of the Jewish families in India observe kashrut . Most of the Jews aliveness in India are part of a community that is fresh and dynamic . They need the convenience of food that is readily easy , ready to eat and prepared in accordance with their phantasmal belief . These members of the population will be the target market of the product . Although , it is very likely that even the less sophisticated , less cros s Jews and those not practicing kashrut will also be attracted by the convenience provided by this product . It is important to flier that because of the hundred of years of interaction , they have acquired the social patterns and glossiness of the general populationEnvironmental AnalysisIndia is a densely populated country with more than one billion people living there it is all to China in terms of population . The members of the population perish to many divers(prenominal) religious groups , the most predominant of which is Hinduism to which more eighty percent of the population belongs . Other major religions are Islam and Christianity Judaism constitute a very small...If you want to get a spacious essay, social club it on our website: OrderCustomPaper.com

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