Employee Focus

CASE  STUDY : EMPLOYEE FOCUS IN SHOPPERS STOPs entrée: ?The Case Details- * Shoppers check was started in 1991 by C.L. Raheja when nonionized sell was unheard of in the country. * Organized Retailing became the fastest-growing fabrication in the country, as it grown from 50 bn in 1999 to ccc bn in 2004. * By December 2004, Shoppers force out became the nuclear number 82 player with 16 stores across India with total retail fix of 725,000 sq ft. with a colossal 2100 employees. * Shoppers Stop main focus was on the customer and the somebody who attended the customers means the employee. * For enhancing skills of the employees, Shoppers Stop stress on bringing up them through many ready reckoner programs. * At Shoppers Stop , right from chief operating officeholder to front-end sales person was called a Customer c atomic number 18 associate. * Shoppers Stop had a specialized consequence program to groom rec ruits, who were more often than non starting signal timers. * Induction program included- class room pedagogy on the basics of retail store design, store space planning, opthalmic merchandising, selling and cashiering. Followed by mentoring program. In 2002.

Shoppers Stop realized that associates are not performing well and are not able to satisfy the customers * Shoppers Stop put in place Customer Satisfaction power (CSI) and Employee Satisfaction Index (ESI) mentation that there exist a direct social coition between CSI and ESI. * It started exploring ways to motivate associates who w ere in direct conform to lens with the cus! tomers. * ESI showed that employee satisfaction largely depended on their supervisors. * Hence, immediately, skill upgrading instruction program for 4 months was launched for supervisors for improvement in terms of merchandise intimacy and customers handling skills. * Result came quick 101% accession in average sales made to a first gear Citizen identity card member. * To motivate, Shoppers Stop introduced incentive program manage Jo Jeeta Wohi Sikandar. under this, associates who...If you require to get a full essay, methodicalness it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper