Impulse buying behaviour and self-regulation Article

Impulse buying behaviour and self-regulation - Article Example These are just some of the factors that affect consumer behaviour. Consumers can be either subjective or objective, testing the persuasiveness of brand names. Retail stores selling the products also play an important role in swaying the decisions of consumers. The whole package or visual appeal of the retail outlet can determine sales, or the service of the sales women or the clerks. Furthermore, consumers may choose particular products/brands not only because these products provide the functional or performance benefits expected, but also because products can be used to express consumers' personality, social status or affiliation (symbolic purposes) or to fulfill their internal psychological needs, such as the need for change or newness (emotional purposes) (Kim et al, 2002). These are just some of the factors that affect impulse buying behavior. ... enomenological approach of survey with succeeding thematic analysis of the texts from which the researcher could gather facts and empirical data from the academe. Aims and Objectives The main objectives of this study are to examine the aspects that influence impulse buying behaviour of consumers and their self-control. Hypotheses The impulse buying behaviour of consumers is influence by beliefs, culture, learning and values. That is regulated by self-control Method Research Design Although the study is primarily interested in examining qualitative concepts and constructs such as beliefs, attitudes and perceptions, the quantitative research approach was likewise utilized to achieve the exploratory and the descriptive objectives of the study, which highlighted the consumers' perspective about the issue of impulsive buying behavior. According to Mays and Pope (2000), the quantitative research approach is most appropriate when conducting descriptive and exploratory study in order to quantify data that seem immeasurable, such as feelings, beliefs, and thoughts. This permits a flexible and iterative approach of analyzing and statistically manipulating the collected information. As such, these variables were presented, explained and correlated with each other and with the qualitative results of the second phase of the research project. Moreover, the study also examined the conditions and the nature that surrounds the quantitative data to achieve the descriptive objec tives of the study. Participants For this particular research activity, the survey method was planned to accomplish a desired sample size of 100 consumers as respondents. To ensure that the survey will produce 100 valid and reliable survey outputs, 40 more respondents were asked to participate, adding 10